you’re doing it wrong: how to write for a blog*

*Or rather, I’m doing it wrong: how not to write for a blog.

blueberry banana chocolate chip muffins

In the past month or so, I’ve been learning a lot about social media. Perhaps posting to the universe that I suck at social media is coming back to haunt me.

More likely it’s just a coincidence.

blueberry banana chocolate chip muffins batter

I’ve been trying to post regularly on various social media platforms as a volunteer for West Coast Flying Trapeze (quick plug – if you’re in Vancouver, check them out!). I’ve been learning about page titles and descriptions and alt text and SEO keywords. I’ve also been being coached on blog writing – albeit for a very different topic and audience than my usual word vomit about food and travel and occasionally circus. And it seems (no surprises here) that I’ve been doing it all wrong.

blueberry banana chocolate chip muffins batter

Apparently, I was supposed to create a persona or two, and write all my blog posts based on their interests and as though I’m speaking to them. If I were to go about this backward and figure out whom I’ve been writing to based on my past posts, I would say they’re probably most appropriate for my best friend… And possibly my mom.

I’m also supposed to frequently use the word “you” in my writing. If I search the term “you” on this site, the first post to show up is from 2013. Clearly, I am not engaging with my audience.

blueberry banana chocolate chip muffins

Then there are the blog post titles. They are supposed to grab you (aha! That’s one “you”) from all over the internet because of their relevance and catchiness and generally irresistible pull. My blog titles are usually obscure references that only I understand, because instead of going from A to B to C to D like a normal person, I’ve jumped directly from A to D.

Alas, Rome was not built in a day. On the bright side, one thing I have mastered is these blueberry banana chocolate chip muffins. If you (that’s two!) aren’t here for the odd sense of humour and anecdotes about absolutely nothing, I promise these muffins will make up for it.

blueberry banana chocolate chip muffins

Blueberry Banana Chocolate Chip Muffins

Sometimes I like to throw everything within eyesight into a muffin. Sometimes it turns out well.

(In case that wasn’t clear, this was one of these times.)


  • 4 overripe bananas
  • 1/2 cup butter, softened
  • 1 scant cup granulated sugar
  • 2 eggs
  • 1 teaspoon vanilla
  • 1 1/2 cups all-purpose flour
  • 1 teaspoon baking soda
  • 1 teaspoon baking powder
  • 1 teaspoon salt
  • 1 cup chocolate chips
  • 1 1/2 cups blueberries (give or take… I probably used closer to 2 cups)


  1. Preheat oven to 375 degrees Fahrenheit. Line a muffin tin with paper liners and set aside (this made 18 muffins for me, but if you only have one tin these can of course be done in batches).
  2. Mash bananas in a large bowl. Add butter and sugar and whip until everything is combined. Add eggs one at a time and then vanilla, mixing well between each addition.
  3. Sift in all dry ingredients (flour through salt). Stir until just barely combined; a few lumps are fine. Fold in chocolate chips and blueberries.
  4. Spoon into prepared tin – I like to fill mine to about a third of an inch below the top of the paper liner so they puff up nice and round in the oven.
  5. Bake for about 22 minutes, or until an inserted toothpick comes out clean.

One thought on “you’re doing it wrong: how to write for a blog*

  1. ha. i totally abandon all the blogging rules. I post a million times in the span of two weeks for the sake of my own sanity, and definitely incorporate obscure movie quotes, song lyrics and references that only i understand. basically my blog is my diary screaming out loud (anna nalick) and I write to myself. ha.

    and now i’m going to tell you what someone probably wrote in the back of your 8th grade year book (unless they don’t have such a thing in Vancouver) : “don’t ever change.” haha

    ~ b

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